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Yonkers

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Hoesê? No comprendo?

The most significant way of creating and maintaining profitable relationships with your audience and your brand’s various stakeholders is through effective communication.

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Let’s get people talking about your business

Get more clients, keep more clients and show your clients why your brand is awesome. This is why marketing and advertising is essential to your business. Oh yes, and also to fill the place your competitors long to use when you’re not looking. Getting creative with your advertising campaigns puts you in a space of your own and makes it easier to speak to specific target groups.

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Brand strategy – your plan for success

The grand design, the blueprint for success – your game plan to keep on winning. Strategy informs your most crucial business decisions and without it you are sailing rudderless in an ocean of competitors.

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Is your website still not tablet and phone-friendly?

Don’t get left behind! Your website is your spokesperson – it is the face that greets your audience and keeps the conversation going. It should also spark the interest of those your brand still needs to befriend.

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Why you need a marketing strategy for your business

Let’s first make sure you understand the difference between a marketing strategy and a marketing plan, since people do get confused and it is crucial that a company’s marketers and its decision-makers are on the same page regarding these two concepts.

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World Design Capital 2014: Cape Town, our creative home

Cape Town is buzzing with excitement this year. As the World Design Capital of 2014, many events, exhibitions, conferences, workshops and projects are launched to showcase and celebrate the value of design in our city and to bring international culture seekers and design enthusiasts to our sunny (and sometimes windy) shores.

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Have yourself a merry little Christmas… and all that jazz

Boney M, Celine Dion, Michael Bublé ─ you know it’s coming. In fact, the Christmas paraphernalia already stacked on supermarket shelves herald the season of the Christmas song.

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Braai me up a brand

On 24 September we celebrate South Africa’s unique cultural diversity on Heritage Day, aka Braai Day. The Braai Day concept started in 2005, recognising the tradition that ALL South Africans have in common. The day promotes the notion that variety is a national asset, as opposed to something that creates conflict, and it’s set aside for us all to enjoy the uniqueness of being South African. Whatever language, region or religion, we can all share this common heritage of having a braai, a Shisa Nyama or Ukosa!

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This year, make every minute count

Without goals, plans and good disciplines, many people feel as if they’re adrift in the world. They find themselves working hard but not getting anywhere worthwhile or achieving anything of significance. These simple suggestions (we call them our Fabulous Five) can help to champion your business, accelerate your growth, and see you finish stronger in 2013 than the year before.

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Raising our glasses to a sparkling 2012

We are excited that the name change from Wordworx to Lemonade Hub could happen in 2012, because lemonade is bubbly and sparkling, and we are proud to look back and raise a glass of bubbly to what a sparkling year it has been.

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Please visit us again for fresh thinking partner content. You might also enjoy our Afrikaans blogs.