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How to tell authentic brand stories – and why you should

A story well told can captivate our imagination. A good narrative engenders a range of emotions. It can elicit excitement or encourage loyalty. It can provoke alternative thought or powerful debate. It can make people hopeful, greedy, melancholic or pensive. It can make us fearful, indignant or it can make us feel all warm and …

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The art of being consistent: Your social marketing made simple

  Social marketing can be a tiresome business. One can sometimes feel it’s a largely futile exercise, akin to standing in a frenzied crowd where everyone is jumping up and down simultaneously, yelling, “Look at me! Choose me! Like me!” And how does a ‘like’ convert to a sale anyway? The worst thing about social …

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It’s all about attitude: Managing stress and conflict in 2018

If you can survive the high days and holidays, you can survive anything. And it’s early January, so you did it.   Think about it. December was the end of a long year. You were tired. There were family politics to contend with, dinner table logistics, cheeky kids, rude shop assistants, bad service. Something. Somebody. …

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How to optimise your 2018 ‘bizz strat’ while lying on the beach

The heady, hot months of December and January connote the proverbial silly season. It’s a mad-rush time with too many year-end functions, bubbly-induced headaches, paying and receiving bonuses, last-minute Christmas shopping, family politics (your sister and the chicken versus lamb debate again?) and general mayhem. And in between all of this, we’re supposed to spend …

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Fasting and feasts, legends and games

There’s no denying it: The festive season is upon us in full force. In fact, the retail industry was so kind as to start motivating us for Christmas shopping as early as the beginning of October. (And first prize to the person who actually starts buying gifts then and does not leave it for the …

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Murphy’s Law and beyond

Don’t know about you, but this last bit of this year (just like the year before) is running away from us at breakneck speed. We have so much that we still want to achieve this year and December is already winking at us. We’re not even going to mention Christmas carols blaring in the shops… During …

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Create a newsletter that staff WANT to read

Newsletters – not simply a nice-to-have, but a goal-driven, people-focused tool Internal newsletters are a great tool for companies to inform their staff about happenings in their industry, as well as company strategy and culture. Newsletters should not simply be a collection of available information for the month – good planning, aligned with your company’s …

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Just keep swimming, or what?

Sometimes it’s the way of least resistance to just soldier on and live life by following Dory’s motto of ‘just keep swimming’. It’s also monotonous. Boring. Uninspiring. These days we live our lives with hectic schedules at work AND at home. And although we might have started this year with the best intentions, life and …

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How to make your communication short and sweet but loud and clear

It’s interesting how formal written documents often are. It’s as if organisations think they will only be taken seriously if they use highfalutin and complicated language.   Highfalutin <informal language>: pompous, pretentious, trying to impress   Most people don’t do it when they speak. Probably because they notice the frown on the forehead or the …

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Unglue yourself from your desk and get moving

Getting numb bum at your desk? You know by now that it can kill you (slowly but surely) right? On the other hand, standing all day can also hurt your back. But we can’t all quit our jobs and start mountain biking for a living, so let’s just move more often, like right now. Try one of these tips…

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