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How to tell authentic brand stories – and why you should

A story well told can captivate our imagination. A good narrative engenders a range of emotions. It can elicit excitement or encourage loyalty. It can provoke alternative thought or powerful debate. It can make people hopeful, greedy, melancholic or pensive. It can make us fearful, indignant or it can make us feel all warm and …

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The art of being consistent: Your social marketing made simple

  Social marketing can be a tiresome business. One can sometimes feel it’s a largely futile exercise, akin to standing in a frenzied crowd where everyone is jumping up and down simultaneously, yelling, “Look at me! Choose me! Like me!” And how does a ‘like’ convert to a sale anyway? The worst thing about social …

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