On the way to work this morning, it was no surprise to see a few drivers throwing zap signs, raging at the usual slowness or less-than-excellent driving of the morning traffic hour. It was no surprise to see newspaper posters spouting headlines about a new scandal or run-of-the-mill rumour of corruption. In South Africa, we see frequent protests, get excited or shake our heads, down a cup of coffee and move on. Or do we?
As 2016 draws ever closer, it’s not a completely uncool idea to turn our attention to what’s trending for next year. That way, we can switch our minds to thinking about brand positioning, projects and processes for next year, just before we switch them OFF for the holiday break.