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Yonkers

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Why you need a marketing strategy for your business

Let’s first make sure you understand the difference between a marketing strategy and a marketing plan, since people do get confused and it is crucial that a company’s marketers and its decision-makers are on the same page regarding these two concepts.

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World Design Capital 2014: Cape Town, our creative home

Cape Town is buzzing with excitement this year. As the World Design Capital of 2014, many events, exhibitions, conferences, workshops and projects are launched to showcase and celebrate the value of design in our city and to bring international culture seekers and design enthusiasts to our sunny (and sometimes windy) shores.

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